About the beef

Circle A Beef hails from Sonoma County's intercoastal Mayacama mountain range, where the herd is managed holistically for grassland restoration.

Every year, we harvest our steers--a small percentage of our herd--to fund our restoration work and feed our community. This wildcrafted beef has a terroir of its own that's been described as wild, rich, and clean.

Your purchase of beef is my primary livelihood, allowing me to continue to graze animals for Holistic Ag with sensitivity and care across thousands of acres right here in the North Bay - improving soil and water sheds and storing carbon in the soil along the way. Customers are encouraged to ask questions and visit the landbase to better understand role of ruminants in our vital grassland ecosystems. 

 

 

Ordering

Update 12/15: Thank you to all of my customers (and repeat customers) this year. I have some inventory remaining for beef shares; send me an email if you're interested. 

Sample order for 1/16th. Larger orders are multiples of this, with 1/8th and larger orders receiving larger and special cuts. 

Sample order for 1/16th. Larger orders are multiples of this, with 1/8th and larger orders receiving larger and special cuts. 

To place your order, simply email Ariel at ariel.e.greenwood (at) gmail.com with how many shares you want and your preferred method of payment. I accept cash, check, PayPal, and Venmo.

Single Share: 1/16th of cow, or approximately 22 lbs of beef for $11.50/lb - $250 ($150 deposit)

2+ shares: multiples of 1/16ths for $11.00 lb

Larger orders are given preference for speciality cuts such as requested offal, brisket, etc. 

See sample chart at right for example of cuts. Actual cuts within each order may vary.  

 

 

Pay-As-You-Eat Program

Are you interested in making Circle A Beef a staple of your diet but can't afford the initial upfront cost? Email me and we will work out an interest-free payment plan via PayPal Invoices. Every month you will receive an invoice reminding you of your payment to Circle A Beef - but you can get your beef right away. This is done on good faith in order to get this beef into the bellies of more in my community. 

 

The Customer

To date, most of my customers are ecologically-savvy folks excited about carbon farming, regenerative agriculture, permaculture, and holistic management. They love great meat and want to participate in their nearby ecologies in a restorative way. 

Features of being a Circle A customer:

  • guided visits to see the herd and landbase in Sonoma County
  • regular newsletter discussing news & events about grasslands, the role of ruminants in ecology, cool talks, etc.
  • customer feature on my Instagram (if desired)
  • bone return: save up your bones and I'll scatter them back in the grasslands to honor the mineral cycle

The Grazier

Ariel is an ecologically-obsessed mid-20's agrarian who has been farming since 2006. Thru college coursework and early mentors, she began to learn about the role of managed ruminants in grassland ecosystems, and after many years growing fruit and vegetables she actively began seeking a herd to work with. In 2014 she met Aaron Lucich with Holistic Ag and has been working as its grazier ever since, managing the daily ops of moving apprentices, fencing, poly pipe, solar panels, and 160 head across Pepperwood.

 

 

The Landbase

Pepperwood Preserve is a 3200 acre research and education preserve in the Mayacamas of Sonoma County. A highly collaborative and progressive research center, Pepperwood's focuses include public outreach, climate science and adaptation research, and of course grassland monitoring and experimental grazing. 

 

 

 

Origins

Circle A Beef emerges from Holistic Ag, an ecosystem services company that uses animal impact to improve grass, soil, and watersheds.
Holistic Ag was created by Aaron Lucich after he spent years exploring sustainable agriculture for a film. Spending time with heavy-hitters like Fred Kirschenmann, Allan Savory and Elaine Ingham, Aaron began to realize that changing our food system might require more of him than making a documentary film.

After establishing the herd of cattle and running it singlehandedly for three years, Ariel came into the scene in 2014. Focused on fostering a working relationship that is part business partnership, part master-apprentice, while inspired by egalitarian norms of hunter-gatherer culture, Aaron and Ariel consider the social piece of Holistic Ag to be a radical and worthwhile experiment. Visit the website of Holistic Ag to learn more about our work. 

Holistic Ag, an ecosystem services and regenerative ranching company that partners with conservation-focused landbases to restore grasslands.

Holistic Ag, an ecosystem services and regenerative ranching company that partners with conservation-focused landbases to restore grasslands.

Pepperwood Preserve, the 4000 acre landbase of Holistic Ag in Sonoma County, California.

Pepperwood Preserve, the 4000 acre landbase of Holistic Ag in Sonoma County, California.

LIFT Economy has been a primary coach and ally in bringing my beef to the community. 

LIFT Economy has been a primary coach and ally in bringing my beef to the community.